I strategized, designed and launched all of Graphic Creations’ branding and marketing campaigns. I have generated over 2 million impressions, 77,000 engagements with a net audience growth of 533.1% since starting in July 2021. Managed all social media platforms, engaged with local chambers.
I strategized with the Hard Knox Pizza team on social media and marketing ideas. I worked with the photo team and art directed shots for social, their website and other marketing materials. I have generated over 670,000 impressions and 33,000 engagements since February 2023.
I helped launch a new gift with purchase design for Altar'd State. Creating and designing the towel to be sold in stores and online.
I worked closely with the Gift and Accessory Buyers at Altar'd State to create this Summer straw hat. It was sold in stores Spring 2017- Summer 2017.
Mall of America Scroll Work
I designed scroll work elements for Altar'd State's store front at Mall of America. I worked closely with Adam McCown to add a personal touch to the entrance and side window for the store.
Perkins Rowe Awning Work
I designed the awning for Altar'd State's store front at Perkins Rowe in Baton Rouge.
I created a book to introduce the collaboration of Altar’d State and A’Beautiful Soul. The book talks about Altar’d State as a brand from their mission statement to their humble beginnings. The book introduces the new brand called A’Beautiful Soul and why it was created. I used elements from their store design such as wallpaper and different textures to create the experience of actually being in the store. Copper foil, a gate fold and a mixture of glossy pages bring this attention to detail that the brands exhibit to life.
Altar'd State has seasonal photoshoots to capture the feeling of the new season to market on social media, digital ads and store barricades. I create mood boards based on the initial trends of the season. From those mood boards, I work closely with the producer to construct the shoot: location, props, merchandise, make-up and hair etc. During the shoot, I work closely with the photographer to make sure the vision is coming across.
Presently, I have directed 22 shoots from Fall 2016 to Spring 2020.
I designed the logo and overall branding for Altar'd State's new plus size brand, A'Beautiful Soul. I worked heavily with the buyer and creator of this brand to make the brand feel welcoming and beautiful to its audience.
Lookbooks consist of 8 to 10 pages of curated imagery. These are purely digital catalogs and can be located at www.altardstate.com.
Holiday Themed Flat Lays
During Christmas 2018, Altar’d State had daily promotional deals of Christmas that included the home office dogs. This year we were challenged with shooting without human models. We decided to portray these deals through a series of flat lays. These flat lays were to tell the story of our Altar’d State customer wrapping the perfect gifts for Christmas. Our photographer, Chris Zupo, built the series of floors while I created the scenes for the dogs to play around in.
I got to style a Knoxville downtown apartment for Altar’d State’s Valentine’s Day 2019 catalog.
I have a love for handwritten design. I produce quotes for bag stuffers, seasonal tags and social posts for Altar'd State.
I have created wedding invitation sets including the invitation, RSVP card, envelopes, program and story card. I love getting to sit down with the couple and learn their personalities. Getting to translate that into their most important day is something I cherish.